March 2025

Apologies for the radio silence, we’ve been working on getting The Alchemist together for print and a secret project for Rich and Lyra and also various other books which will be coming out in the next year or so.

Rich has been working with Allen Jones and they have completed to design mock ups for Brave New World! It’s been said that the novel Brave New world is acknowledged to be one of the most important and prescient novels of the last 100 years. And the first time in over fifty years a Fine Press edition has been published.

‘Man is now the victim of his own technology’ – Aldous Huxley.

It is only fitting, as this Guardian article states that; ‘Allen Jones, painter, sculptor and print-maker … is arguably the first, debatably the most famous British pop artist.’ Be the one who is illustrating this pioneer novel for us. Details of the books release and prices coming very soon!

For your reading pleasure, Allen Jones! https://www.theguardian.com/artanddesign/2025/mar/17/fetish-furniture-hampered-career-allen-jones-kate-moss

In the novel Brave New World we are introduced to the main protagonists, to Lenina Crowne, a hatchery worker, who is popular and sexually desirable and Bernard Marx, a psychologist, who is not. Bernard takes a holiday with Lenina outside the World State to a Savage Reservation in New Mexico, in which the two observe natural-born people, disease, the ageing process, other languages, and religious lifestyles for the first time. The culture of the village folk resembles the contemporary Native American groups of the region, descendants of the Anasazi, including the Puebloan peoples of Hopi and Zuni. This precipitates the crisis amongst both the protagonists and the ‘Brave New World’.

Allen Jones wanted to mark the transition between the worlds visually. He came up with this section of prints with cutouts so when you turned the page it revealed the journey from one society to another! The idea of seeing this inside the book blew us all away. The movie cannot reproduce the extraordinary experience that the prints enhance of leaving the modern world to the ‘primitive’ society that the protagonists enter. It offered the reader a real visual transition from one world to another. These are the prototype prints.

This is a shaky video! But hopefully will give you an idea of what will be an extraordinary section of the book.