April 2025

We’ve just got some of the photos for Brave New World and we’ll be announcing prices and availability soon now. However until we do here’s some more photos. The numbered edition will be in a solander box! Rich took a photo of the books next to some of our other books…

Brave New World.

Coming very soon! Details of prices and availability coming in the next couple of weeks.

Some book teasers from Rich’s studio.

Rich and Allen Jones have created some really striking designs and craftsmanship for Brave New World. When Rich first met Allen at his apartment in London surrounded by art by Allen’s peers (oh look! A Warhol!) Rich took one of the paintings that Allen had done for the scene at the Mesa where Lenina was mesmerized by the indigenous dancers. He picked it up and said ‘this would look amazing as a wraparound cover…’. Taking the image Rich then did a series of tests to see whether he could actually reproduce it on leather. The final version was so detailed he could actually see a fingerprint from Allen produced on the leather! One of the rare times when Rich has an idea and it didn’t, fundamentally, change. Usually Rich would go through dozens of ideas before being comfortable with the final design. But this held him.

The second is the bradel binding teaser of the final colours that Rich and Allen came to. After a vast amount of testing of colours by Rich to get the right combination. What they came up with was absolutely striking.

Brave New World. The novel proved to be a massive critical and commercial success on its release, cementing Huxley’s place as one of the most important writers of the era. And is acknowledged to be one of the most important novels of the last 100 years.

And from the novel illustrated by one of Allen Jones’s images; ‘When Bernard spoke at last, it was in a small tired voice. “All right then,” he said, “we’ll go back.” And stepping hard on the accelerator, he sent the machine rocketing up into the sky. At four thousand he started his propeller They flew in silence for a minute or two. Then, suddenly, Bernard began to laugh. Rather oddly, Lenina thought, but still, it was laughter.

“Feeling better?” she ventured to ask.

For answer, he lifted one hand from the controls and, slipping his arm around her, began to fondle her breasts.

“Thank Ford,” she said to herself, “he’s all right again.”

Some reveals of the interiors! For the last, nearly, three years this book has been a labour of love for all of us, myself, Rich and Phil. Allen Jones has been such a pleasure to work with, a major historical artist who has really worked with the text. Here are a couple of images of a book that Rich had printed digitally to get a feel of the book as he was designing the stunning bindings. It will be two colour letterpress throughout the whole book. From the workshop of Rich Tong:

1st: “ODD, ODD, odd, was Lenina’s verdict on Bernard Marx. So odd, indeed, that in the course of the succeeding weeks she had wondered more than once whether she shouldn’t change her mind about the New Mexico holiday, and go instead to the North Pole with Benito Hoover.”

2nd; Half page cut down. “But I like the inconveniences.”

“We don’t,” said the Controller. “We prefer to do things comfortably.”

“But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”

3rd; Rich and Allen’s foil design on navy blue goatskin.